Whatever your business needs, New West Exchange Consulting has the expertise, whether
it is helping with
» Evaluating a new business opportunity,
» Building a profitable business model that works,
» Getting financing,
» Analyzing a market and selling,
...or simply having another pair of eyes to take a look, and another pair of shoulders to
carry the burden!

Here are some of the most common services we provide.

Business Plans

For the survival and growth of your business, a Business Plan tailored to a specific purpose
is absolutely critical:

Plan for Marketing

If you are a franchise owner competing for a new location, a manufacturer's agent looking
to do business with a new supplier, the decision-maker in an organization moving into a
new market, or anyone starting out in a new market, you need a comprehensive Marketing
Plan. This Plan spells out, in detail,
» Your product or service offering,
» The current state of the market,
» The value and identity of the different segments to be served by your product or service,
» Your strategy for introducing (and, ultimately, discontinuing) different products and
services,
» The tactics used to execute the strategy (product, price, place, and promotion), and
» The financial implicatons of your strategy (resources and return).

Plan for Lenders and Investors

If you are a business owner or top manager embarking on a growth strategy, sooner or
later you will require additional sources of funds for a larger building, additional equipment,
more employees, or other working capital requirements. In order to successfully
communicate your needs to a lender or investor and receive financing, you will need a
Financial Plan. This Plan spells out, in detail,
» The current financial performance of the business,
» The current value of the business,
» The ability of the business to continue to carry on in the future,
» The future financial plan for the business,
» The intended use of new funds,
» The current financing structure of the business (D/E and share capital structure), and
» The proposed income and growth returns for prospective investors or lenders.

Plan for Stakeholders

If you are a business owner, top manager, communcations professional, Executive Director
of a not-for-profit organization, or anyone tasked with communicating the complex state
and goals of an organization to many people with different interests, you will need a
Comprehensive Plan. This Plan spells out, in detail,
» The organization's reason for being
» The short, medium, and long term goals of the organization
» The organization's guiding principles
» The structure of the organization
» Financial information
» The Human Resources strategy and complement
» Public Awareness developments
» Success stories and news

Financial Models for Decision-Making

A born entrepreneur knows a good opportunity when he sees it. Unfortunately, most of us
are not born entrepreneurs. Fortunately, the skills that make for good decision-making can
be learned, and many of them involve nothing more magical than running the numbers. Here
are the kinds of financial models we provide:

» Project Evaluation using Net Present Value
» Forward-looking (pro forma) Financial Statements
» Financial Viability Assessment using Financial Ratios
» Structure of Share Capital and Debt Financing using Weighted Average Cost of Capital
» Business Valuation and Point of Exit Models

System Design

Unless you plan to be involved in the day-to-day operations of your business indefinitely,
your business will need a set of procedures to guide your employees and to demonstrate
transparency to other shareholders.

Systems involve both hard systems and soft systems. Successful system design and
development depends on thorough training as much as it depends on careful design. We do
both.

Types of systems:

» Sales Force Automation
» Order Placement and Fulfillment
» Billing Cycle
» Human Resources
» Operations
» Cash Flow Forecast
» Performance Metrics
» Collections

Copywriting

The key to successfully marketing and selling your product or service lies in the message
you send to your prosective customer. That message relies on the right combination of
words and images.

All too often, businesses miss out on valuable selling opportunities by neglecting to spend
the right amount of time and energy on developing this message. Worse, they damage the
professionalism of their image by failing to pay attention to basic elements like grammar and
spelling.

Due to technology and electronic media, there is an ever-increasing volume of messages
bombarding consumers and business decision-makers. Your potential customer is like a
hedgehog putting up his quills at everything he encounters; your customer will only lower
his guard to welcome messages that are pertinent to his very specific needs.

New West Exchange Consulting can create the right message for your business by
combining solid marketing expertise with excellence in copywriting.